They know where they are.
One product. One page. The name of the phone stays visible while the film moves, so nobody wonders what they are looking at.
Vela is the only product on this site. Scroll and the phone turns with you. A customer should see the object, what it is for, and how to ask, before anything else.

What the customer meets
Someone arriving here already wants a phone, or they want to know if this one is for them. The page answers that. It does not send them through a menu, a history of the company, and a form buried at the bottom.
After they decide
One product. One page. The name of the phone stays visible while the film moves, so nobody wonders what they are looking at.
Display, weight, and battery are on the page. So is the way to order. A customer should not need a second visit to find the price of asking.
When the line is wrong, or a spec changes, the people who built the site change it. The customer never meets a template that nobody owns.
Vela, the sample phone
Your site would do this for the one thing you sell.
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